May 14, 2026

Phase 1 Marketing

Phase 1 Early Orthodontic Treatment Marketing: Reaching Parents Before the Referral

Orthodontics /

Phase 1 orthodontic treatment — interceptive treatment for children typically between ages 7 and 10 — represents one of the most undermarketed opportunities in orthodontics. Most practices rely almost entirely on general dentist referrals to fill their Phase 1 pipeline. The problem with that strategy, beyond its obvious dependency risk, is that parents are increasingly […]

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Invisalign Marketing Tips

How General Dentists Market Invisalign Effectively

Dental /

How General Dentists Market Invisalign Effectively The Invisalign market is split between orthodontists and general dentists with Invisalign certification. For general dentists, Invisalign represents a significant growth opportunity. A general dentist certified in Invisalign can address mild to moderate alignment cases, capturing a revenue stream that would otherwise go to local orthodontists. But marketing Invisalign

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